Siebel Institute Start Your Own Brewery

June 11th through June 13th, 2012
Chicago Campus - Chicago
Business & Management
Course Materials:
Electronic copies of the lectures (PDF) are included in the tuition.
Printed copies are available for an additional USD 50.00 and have to be ordered at the time of application.

Designing, building and operating a successful brewery requires a mix of business and brewing knowledge, and the Siebel Institute is pleased to announce the first course ever specifically designed for small brewery start-up.
The Siebel Institute Start Your Own Brewery course covers the brewpub & microbrewery design and startup issues that you need to know to get your business rolling. This three-day course is designed and conducted by Ray Daniels and Siebel Institute brewing faculty augmented by specialists in restaurant operations and business planning. Along with content that addresses brewing-related and restaurant/pub management issues, each day features a successful brewery entrepreneur who will share their story and answer questions from the class, bringing some of the industry’s most successful businesspeople to our Chicago classroom.

The Start Your Own Brewery course presents issues that every prospective brewery owner should know to help build a successful business from the ground up while avoiding pitfalls and mistakes that can compromise the efficiency & profitability of the brewery.

During the course, the class will spend time with successful brewers and business owners including executives from these businesses:
Regional Packaging Brewery, Microbrewery, Brewpub, Brew-on-Premise, Distributor and Restaurant Management

  • Brewery Process and Design:
    • Anatomy of a Commercial Brewery
    • Buying Brewing Equipment & Fermentation Capacity
    • Buying and Starting Up Packaging Equipment
    • Site Selection and Practical Considerations in Building a Brewery
    • Utilities, Waste Water & Regulations
  • Restaurant Operations
    • Restaurant Components and their Management
    • Steps in Creating a Successful Restaurant
    • Site Selection and Real Estate Considerations
  • Marketing Your Venture
    • Public Relations and Events
    • Packaging Design and Point-of-Sale Materials
  • Distribution
    • Finding a Distributor
    • Franchise Laws
    • Working with Distributors
  • Business Plan Creation
    • Financial Measures and Statements
    • Anatomy of a Business Plan
    • Researching and Writing Your Business Plan
Ray Daniels
Ray Daniels
Ray Daniels is a veteran brewer and craft beer marketer with expertise in beer evaluation, classic styles and recipe formulation, public relations and event management as well as overall business management. He is the author of Designing Great Beers, co-author of Brown Ales and Smoked Beers and editor of the Brewers Association’s Guide to Starting Your Own Brewery. He is a top graduate of Siebel Institute Diploma program and holds an MBA from Harvard.

This program is also offered on the following dates:

Date Course Venue  
Jun, 8th - Jun, 10th 2015 Siebel Institute Start Your Own Brewery Chicago Campus » Details
Nov, 16th - Nov, 18th 2015 Siebel Institute Start Your Own Brewery Chicago Campus » Details


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