PRESS RELEASE
CHICAGO, IL
FEB. 12, 2025
Siebel Institute of Technology and Lallemand Brewing are proud to announce their successful collaboration with BERO, a premium non-alcoholic beer brand created by actor Tom Holland.
This partnership has resulted in the development of three unique beer styles: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, all brewed using the innovative LalBrew® LoNa™ yeast.
The collaboration began with pilot batches brewed at the Siebel Institute of Technology, a renowned brewing school based in Chicago, IL and recognized for its research brewing facilities and expertise. Grant Wood, BERO’s Chief Brewmaster, chose Siebel for these trials due to his long-standing connection with the institute.
“I thought of Siebel to do our pilot batches because I did my initial brewing training there way back in 1987. It was a great fit for BERO because we were focused on using the LalBrew® LoNa™ yeast and Siebel is a part of that Lallemand team.”
Grant Wood, Chief Brewmaster at BERO
The LalBrew® LoNa™ yeast, developed by Lallemand Brewing, plays a crucial role in creating BERO’s distinctive non-alcoholic beers. This yeast allows for the production of flavorful and clean beers with less than 0.5% alcohol by volume, maintaining the rich taste and complexity that beer enthusiasts desire.
“The project challenged us positively on a number of levels while working closely with Grant, from arriving at the proper mashing regime needed through to the end packaging stage to ensure product stability. It was a great learning experience for all involved, especially in utilizing LalBrew® LoNa™ to arrive at the outcomes that pleased Grant and the Bero team’s expectations.”
John Hannafan, General Manager of the Siebel Institute
Since its launch in October, BERO is off to a great start and has set the groundwork for significant distribution expansion in 2025. This will make BERO’s premium non-alcoholic beers available to a wider audience, offering an alternative for those who seek the taste and experience of traditional beer without alcohol.
For more information about BERO, the Siebel Institute of Technology, and Lallemand Brewing, please visit their respective websites.
Media contact for more information
Nathalie Fournier, Global Marketing Manager, Lallemand
About Siebel Institute of Technology
Founded in 1872, Siebel Institute of Technology is the oldest brewing school in the Americas, and one of the oldest in the world. It offers a range of educational offerings and services for the brewing industry, including research and development, consulting, and training.
Visit Siebel Institute Research Brewing Services
About Lallemand Brewing
Lallemand Brewing is a global leader in the development, production, and marketing of yeast and bacteria for the brewing industry. With a commitment to innovation and quality, Lallemand Brewing provides brewers with the tools they need to create exceptional beers.
About BERO
Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you’re already chasing a life enriched – we’re simply here to make it exceptional. Expect Nothing Less.